Digital Marketing

Digital Marketing Fundamentals

Plan practical campaigns across content, social media, search, email and paid advertising.

BeginnerLevel 17Lessons 14.1hLearning time 0Learners

Course overview

About this course

A practical digital marketing course for small businesses, creators and aspiring marketers. Learners define audiences and offers, build content systems, understand social media and search fundamentals, plan email and paid campaigns, track useful metrics and prepare a complete marketing plan.

Learning outcomes

What you will be able to work on

Plan and create useful content around audience needs and business objectives.

Connect audience, offer, channel and measurable business goals.

Build permission-based email communication and campaign workflows.

Use meaningful metrics to evaluate and improve marketing activity.

Plan, launch, measure and optimize paid campaigns across modern advertising platforms, including Meta campaign structure, creative testing, conversion tracking and business economics.

Improve content and website discoverability through practical SEO.

Skills you build

Practical capabilities mapped to this course

7 mapped skills

Content MarketingDigital Marketing · Target level 4/5

Digital Marketing StrategyDigital Marketing · Target level 4/5

Email MarketingDigital Marketing · Target level 4/5

Marketing AnalyticsDigital Marketing · Target level 4/5

Paid AdvertisingDigital Marketing · Target level 4/5

Search Engine OptimizationDigital Marketing · Target level 4/5

Social Media MarketingDigital Marketing · Target level 4/5

Before you start

Requirements & preparation

A smartphone or computer
Basic familiarity with social media
An active practice brand/page where possible
Willingness to test and measure results

Curriculum

Modules and lessons

6 modules · 17 lessons

Module 1: Marketing StrategyStart with audience, offer and measurable goals. · 3 lessons

Digital Marketing Overview40 min · Preview

Open

Audience & Customer Journey45 min

Locked

Offers & Positioning45 min

Locked

Module 2: Content MarketingCreate useful content with a repeatable system. · 3 lessons

Content Pillars & Planning50 min · Preview

Open

Copywriting Fundamentals50 min

Locked

Content Calendar45 min

Locked

Module 3: Social MediaUse social platforms as part of a business system. · 3 lessons

Social Media Strategy50 min

Locked

Community & Engagement45 min

Locked

Social Analytics45 min

Locked

Module 4: Search & Website MarketingMake web content easier to discover and act on. · 3 lessons

SEO Fundamentals50 min

Locked

Landing Pages50 min

Locked

Conversion Tracking Basics45 min

Locked

Module 5: Email & Paid CampaignsBuild owned audiences and understand advertising fundamentals. · 3 lessons

Email Marketing Basics50 min

Locked

Paid Advertising Fundamentals50 min

Locked

Campaign Optimisation45 min

Locked

Module 6: Marketing PlanCombine channels into one measurable campaign. · 2 lessons

30-Day Marketing Plan55 min

Locked

Campaign Presentation85 min

Locked

Practical evidence

Projects & assessments

Practical Project

30-Day Digital Marketing Campaign

Create a 30-day campaign for a real or realistic business. Include audience profile, positioning, offer, content pillars, calendar, landing-page outline, social strategy, email se…

Module Check