Digital Marketing

Facebook & Instagram Ads: Setup to Profitable Conversions

Learn Meta Ads Manager from setup to measurable conversion campaigns, testing, tracking, optimization and profitability analysis.

All LevelsLevel 24Lessons 15hLearning time 0Learners

Course overview

About this course

A practical beginner-to-advanced Meta advertising course focused on Facebook and Instagram campaigns. Learners set up the business assets correctly, choose campaign goals that match business outcomes, build audiences and offers, create ads, understand Pixel and Conversions API concepts, measure CPA and ROAS, test creatives, diagnose weak campaigns and produce a complete conversion-focused campaign plan. Profit is never guaranteed; the course teaches measurement, break-even thinking and responsible experimentation.

Learning outcomes

What you will be able to work on

Create clear advertising messages and creative variations aligned to an offer.

Define, build and test audiences based on business goals and available signals.

Diagnose campaign performance, test systematically and relate acquisition cost to break-even economics.

Plan and interpret conversion events, attribution signals, UTMs and measurement quality.

Connect audience, offer, channel and measurable business goals.

Use meaningful metrics to evaluate and improve marketing activity.

Skills you build

Practical capabilities mapped to this course

8 mapped skills

Ad Creative & CopyDigital Marketing · Target level 4/5

Audience TargetingDigital Marketing · Target level 4/5

Campaign Optimization & ProfitabilityDigital Marketing · Target level 4/5

Conversion TrackingDigital Marketing · Target level 4/5

Digital Marketing StrategyDigital Marketing · Target level 4/5

Marketing AnalyticsDigital Marketing · Target level 4/5

Meta Ads ManagerDigital Marketing · Target level 4/5

Paid AdvertisingDigital Marketing · Target level 4/5

Before you start

Requirements & preparation

A smartphone or computer
Basic familiarity with social media
An active practice brand/page where possible
Willingness to test and measure results

Curriculum

Modules and lessons

6 modules · 24 lessons

Module 1: Meta Ads Foundations & SetupBuild the business, account and campaign foundation correctly. · 4 lessons

How Meta Advertising Actually Works35 min · Preview

Open

Set Up Your Business Portfolio, Facebook Page & Instagram35 min · Preview

Open

Ads Manager, Ad Account, Billing & Security35 min

Locked

Choose the Right Campaign Objective & Funnel Stage45 min

Locked

Module 2: Audience, Offer & Conversion FoundationClarify who you want to reach, what you are selling and how a click becomes a business result. · 4 lessons

Define the Customer Before You Target35 min

Locked

Build an Offer People Can Understand35 min

Locked

Core, Custom & Lookalike Audience Concepts35 min

Locked

Website, Lead Form or WhatsApp: Choose the Conversion Path45 min

Locked

Module 3: Build Campaigns That Can Be TestedUnderstand campaign structure, budgets, placements, creative and launch discipline. · 4 lessons

Campaign, Ad Set & Ad: Understand the Structure35 min

Locked

Budget, Bidding, Placements & Delivery Basics35 min

Locked

Create Scroll-Stopping Ads Without Clickbait35 min

Locked

Build and Launch Your First Conversion Campaign45 min

Locked

Module 4: Tracking, Metrics & ProfitabilityMeasure what happens after impressions and connect ad spend to business economics. · 4 lessons

Meta Pixel: Events, Signals & Verification35 min

Locked

Conversions API, Attribution & Data Quality Concepts35 min

Locked

UTM Tracking and a Simple Measurement Sheet35 min

Locked

CPM, CTR, CPC, CPA, ROAS, MER & Break-Even Math45 min

Locked

Module 5: Optimization, Testing & ScalingUse evidence to improve weak campaigns and scale winners carefully. · 4 lessons

Learning, Testing & When Not to Panic35 min

Locked

Diagnose No Clicks, No Leads and No Sales35 min

Locked

Creative Testing, Audience Testing & Experiment Discipline35 min

Locked

Scale Winners Without Destroying Performance45 min

Locked

Module 6: Retargeting, Reporting & CapstoneTurn campaign data into a repeatable commercial system. · 4 lessons

Retargeting and Warm-Audience Strategy35 min

Locked

Lead Follow-Up: Ads Do Not Close Every Sale35 min

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Build a Weekly Ads Performance Report35 min

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Capstone: Design a Conversion Campaign and Profit Plan45 min

Locked

Practical evidence