Digital Marketing

Social Selling: Turn Followers into Customers

Turn social attention into enquiries and sales using clear offers, trust, DMs, WhatsApp, follow-up, CRM discipline and measurable conversion paths.

All LevelsLevel 24Lessons 15hLearning time 0Learners

Course overview

About this course

A practical social-selling course for freelancers, creators and small businesses. It teaches offer clarity, trust-building content, profile conversion, ethical DMs, WhatsApp selling, lead qualification, follow-up, simple CRM tracking, landing pages, objection handling, retention and referral systems without spam or manipulative urgency.

Learning outcomes

What you will be able to work on

Connect audience, offer, channel and measurable business goals.

Run clear, respectful direct-message and WhatsApp sales conversations from qualification to next step.

Track leads, follow up consistently and manage pipeline stages without spam.

Use meaningful metrics to evaluate and improve marketing activity.

Use social channels as part of a repeatable marketing system.

Turn social attention into qualified sales conversations through ethical conversion systems.

Skills you build

Practical capabilities mapped to this course

6 mapped skills

Digital Marketing StrategyDigital Marketing · Target level 4/5

DM & WhatsApp SalesDigital Marketing · Target level 4/5

Lead Follow-Up & CRMDigital Marketing · Target level 4/5

Marketing AnalyticsDigital Marketing · Target level 4/5

Social Media MarketingDigital Marketing · Target level 4/5

Social SellingDigital Marketing · Target level 4/5

Before you start

Requirements & preparation

A smartphone or computer
Basic familiarity with social media
An active practice brand/page where possible
Willingness to test and measure results

Curriculum

Modules and lessons

6 modules · 24 lessons

Module 1: Offer & Conversion FoundationMake the commercial path clear before trying to sell in DMs. · 4 lessons

Define the Customer, Problem and Desired Result35 min · Preview

Open

Package a Clear Offer with Scope and Price Logic35 min · Preview

Open

Build Proof, Trust and Risk Reduction35 min

Locked

Map the Journey from Post to Payment45 min

Locked

Module 2: Profile & Content That Pre-SellsUse your public content to answer questions and attract better-fit enquiries. · 4 lessons

Turn Your Profile into a Conversion Page35 min

Locked

Create Authority, Proof and Objection Content35 min

Locked

Use Calls to Action Without Begging for Sales35 min

Locked

Build a Simple Lead Magnet or Entry Offer45 min

Locked

Module 3: DMs & WhatsApp Sales ConversationsMove from greeting to qualified conversation without spam. · 4 lessons

Start Ethical DM Conversations35 min

Locked

Qualify Needs, Budget, Timing and Fit35 min

Locked

Present the Offer and Handle Common Objections35 min

Locked

Move the Conversation to WhatsApp or Checkout Cleanly45 min

Locked

Module 4: Follow-Up & Simple CRMStop losing warm leads because you forgot to follow up. · 4 lessons

Build a Lead Tracker with Clear Stages35 min

Locked

Follow Up Without Harassment35 min

Locked

Use Templates Without Sounding Robotic35 min

Locked

Know When to Close, Nurture or Let Go45 min

Locked

Module 5: Conversion Optimization & RetentionImprove the entire sales system, not only the first message. · 4 lessons

Measure Enquiry Rate, Close Rate and Revenue per Lead35 min

Locked

Improve Landing Pages, Forms and Checkout Friction35 min

Locked

Onboard Customers and Deliver a Strong Experience35 min

Locked

Ask for Testimonials, Referrals and Repeat Business45 min

Locked

Module 6: Sales System & CapstoneCombine content, conversation and measurement into a repeatable process. · 4 lessons

Build a Weekly Social Selling Routine35 min

Locked

Create a Content-to-Conversation Funnel35 min

Locked

Forecast Leads, Sales and Follow-Up Capacity35 min

Locked

Capstone: Build a 30-Day Social Selling System45 min

Locked

Practical evidence